How did you lock the carbon away?
We partnered with C2Zero who buy government regulated emissions allowances and remove them from the system. Emissions allowances are like ‘permission slips’ for big polluters. They need this kind of permission to keep polluting on a mind-blowing scale. Instead of using them to pollute, C2Zero locks the emissions allowances away in their virtual carbon vault where they can never be accessed by big polluters. Or anyone else. Ever.
For every pair of Carbon Neutral Full Briefs sold, will remove 2.4kg of carbon from the atmosphere, in total removing 10,000kg.